Dr. Mohammad Asim is a dedicated academic professional with over six years of experience in teaching, research and academic administration. He specializes in Management Information System, Consumer Behaviour, E-Marketing, Research Methods in Management and Business Environment. Dr. Asim has a strong research background, particularly in enterprise flexibility and competitiveness and has published extensively in reputed peer-reviewed journals.

Academic Achievements:

Earned a Ph.D. in Business Administration from Aligarh Muslim University, focusing on enterprise flexibility and competitiveness in the Indian pharmaceutical sector.

Authored several impactful research papers in international journals such as Benchmarking: An International Journal and Global Journal of Flexible Systems Management.

Administrative Roles:

Nodal Officer & IQAC Facilitator: Spearheading quality assurance initiatives to maintain academic standards.

Training & Placement Officer: Facilitating industry interactions and placement opportunities for MBA students.

ICT In-charge: Managing digital infrastructure for effective academic operations.

Teaching and Mentorship: Dr. Asim is known for his engaging teaching methods and has mentored numerous students in their research projects. His approach bridges theoretical knowledge with practical industry insights, preparing students for professional success.

Awards and Recognition:

Recipient of the Innovative Idea Prize for a case study presented at AMU.

Awarded multiple scholarships, including the Merit cum Means Scholarship for academic excellence.

Extracurricular Contributions: Dr. Asim actively participates in organizing academic and cultural events, including Sir Syed Day Celebrations and Swachhta Pakhwada.

Research Interests:

Enterprise Flexibility

Competitiveness in Pharmaceutical Firms